Global Marketing Management

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TextOriginal language: Eng Publication details: Delhi : Prentice-Hall of India Private LTD , 2008Edition: 7th edDescription: 617 p ; 24 cmISBN:

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Contents:

Introduction to global marketing

The global marketing environment

Social and Cultural environment

The political legal and regulatory environments of global marketing

Analyzing and targeting global market opportunities

global marketing information system and research

Segmentation, targeting and positioning

Entry and expansion strategies : marketing and sourcing

Cooperative strategies and global strategic partnership

Competitive analysis and strategy

global marketing channels and physical distribution

Global E marketing

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Lending Book	IBSL Library Lending Section		Lending Collection		658.8 kEE (Browse shelf(Opens below))					Available			10621