Global Marketing Management
Keegan , Warren J.
Global Marketing Management - 7th ed. - Delhi : Prentice-Hall of India Private LTD , 2008 - 617 p ; 24 cm
Introduction to global marketing The global marketing environment Social and Cultural environment The political legal and regulatory environments of global marketing Analyzing and targeting global market opportunities global marketing information system and research Segmentation, targeting and positioning Entry and expansion strategies : marketing and sourcing Cooperative strategies and global strategic partnership Competitive analysis and strategy global marketing channels and physical distribution Global E marketing
9788120320666
Management and Auxiliary services
General Management
Marketing Management Economic system Political environment global product
658.8 / kEE
Global Marketing Management - 7th ed. - Delhi : Prentice-Hall of India Private LTD , 2008 - 617 p ; 24 cm
Introduction to global marketing The global marketing environment Social and Cultural environment The political legal and regulatory environments of global marketing Analyzing and targeting global market opportunities global marketing information system and research Segmentation, targeting and positioning Entry and expansion strategies : marketing and sourcing Cooperative strategies and global strategic partnership Competitive analysis and strategy global marketing channels and physical distribution Global E marketing
9788120320666
Management and Auxiliary services
General Management
Marketing Management Economic system Political environment global product
658.8 / kEE