Global Marketing Management (Record no. 22109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01441nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260512052147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260512b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120320666 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | kEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan , Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | Prentice-Hall of India Private LTD , |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 617 p ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to global marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The global marketing environment |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social and Cultural environment |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The political legal and regulatory environments of global marketing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Analyzing and targeting global market opportunities |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | global marketing information system and research |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Segmentation, targeting and positioning |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Entry and expansion strategies : marketing and sourcing |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cooperative strategies and global strategic partnership |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Competitive analysis and strategy |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | global marketing channels and physical distribution |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Global E marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management and Auxiliary services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | General Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Economic system |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Political environment |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | global product |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 10/09/2025 | Donation | 10621 | 658.8 kEE | 10621 | Lending Book |