Principles of Marketing

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Material type: Text

TextOriginal language: Eng Publication details: India : Pearson , 2018 .Edition: 17th edDescription: 699 p. : col. ill ; 28 cmSubject(s):

DDC classification:

Contents:

Defining Marketing and the Marketing Process

Understanding the Marketplace and Consumer Value

Designing a Customer Value - Driven Strategy and Mix

Extending Marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Book	IBSL Library Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available		09240

Principles of Marketing - DBF 12103
Recommended Reading
R03

Defining Marketing and the Marketing Process

Understanding the Marketplace and Consumer Value

Designing a Customer Value - Driven Strategy and Mix

Extending Marketing

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