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Principles of Marketing

Kotler, Philip

Principles of Marketing - 17th ed. - India : Pearson , 2018 . - 699 p. : col. ill ; 28 cm

Principles of Marketing - DBF 12103
Recommended Reading
R03

Defining Marketing and the Marketing Process Understanding the Marketplace and Consumer Value Designing a Customer Value - Driven Strategy and Mix Extending Marketing

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Process Marketplace Consumer Value Strategy Customers Sales Pricing Products Brand Promotion

Dewey Class. No.: 658.8 / KOT

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