Marketing Management
Material type:
TextLanguage: English Publication details: India : Pearson , 2023 .Edition: 16th EdDescription: 596 p. : col. ill ; 28 cmISBN: - 9789356062665
- 658.8 KOT
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Lending Book
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IBSL Library Reference Section | Recommended Reading | 658.8 KOT (Browse shelf(Opens below)) | Available | 09962 | |
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Lending Book
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IBSL Library Reference Section | Recommended Reading | 658.8 KOT (Browse shelf(Opens below)) | Available | 09963 | |
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Lending Book
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IBSL Library Reference Section | Recommended Reading | 658.8 KOT (Browse shelf(Opens below)) | Available | 09964 | |
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Lending Book
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IBSL Library Reference Section | Recommended Reading | 658.8 KOT (Browse shelf(Opens below)) | Available | 09965 | |
Permanent Reference Book
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IBSL Library Permanent Reference Section | Recommended Reading | 658.8 KOT (Browse shelf(Opens below)) | Available | 09953 |
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| 658.4 TRI Corporate Governance : Principles, Policies, and Practices | 658.8 KOT Principles of Marketing | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 SOL Consumer Behavior : Buying, Having, and Being |
Principles of Marketing - DBF12103
Recommended Reading
R03
Fundamentals of Marketing Management
Understanding the Market
Developing a Viable Market Strategy
Designing Value
Communicating Value
Delivering Value
Managing Growth
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