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Marketing Management

Kotlor, Philip

Marketing Management - 16th Ed. - India : Pearson , 2023 . - 596 p. : col. ill ; 28 cm

Principles of Marketing - DBF12103
Recommended Reading
R03

Fundamentals of Marketing Management Understanding the Market Developing a Viable Market Strategy Designing Value Communicating Value Delivering Value Managing Growth

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Marketing Management Market Viable Market Strategy Designing Value Communicating Value Delivering Value Managing Growth

Dewey Class. No.: 658.8 / KOT

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