Marketing Management

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Material type: Text

TextLanguage: English Publication details: India : Pearson , 2023 .Edition: 16th EdDescription: 596 p. : col. ill ; 28 cmISBN:

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DDC classification:

Contents:

Fundamentals of Marketing Management

Understanding the Market

Developing a Viable Market Strategy

Designing Value

Communicating Value

Delivering Value

Managing Growth

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Lending Book	IBSL Library Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available	09962
Lending Book	IBSL Library Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available	09963
Lending Book	IBSL Library Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available	09964
Lending Book	IBSL Library Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available	09965
Permanent Reference Book	IBSL Library Permanent Reference Section	Recommended Reading	658.8 KOT (Browse shelf(Opens below))	Available	09953

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Previous	658.152 JOS Advanced Credit Risk Analysis and Management	658.4 FER Business Ethics and Corporate Governance	658.4 FER Business Ethics and Corporate Governance	658.8 KOT Marketing Management

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