Principles of Marketing : (Record no. 21815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928nam a2200361Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250927095200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250927s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing : |
| Remainder of title | A South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2012 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 699 p. : |
| Other physical details | col. ill ; |
| Dimensions | 28 cm . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketplace |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller , Kevin Lane |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kashy , Abraham |
| Relator term | Co-Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha , Mithileshwar |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Inventory number | Full call number | Barcode | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 10/09/2025 | Donation | 10491 | 658.8 KOT | 10491 | Lending Book | L 12 |