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Principles of Marketing : A South Asian Perspective

Kotler, Philip

Principles of Marketing : A South Asian Perspective - 14th ed. - India : Pearson , 2012 . - 699 p. : col. ill ; 28 cm .

ISBN: 9788131767160

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Marketplace Consumer Value Strategy Customers Sales Pricing Products Brand Promotion

Dewey Class. No.: 658.8 / KOT

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