Marketing Management (Record no. 21629)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00837nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250103092634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250103b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IBSLLIB |
| Language of cataloging | English |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Person , |
| Date of publication, distribution, etc. | 2016 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi. 756 p . ; |
| Dimensions | 25 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Strategies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Long-Loyalty Relationship |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Forecasting |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global Markets |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Bulding Strong |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communicating Value |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller , Kevin Lane |
| Relator term | Co-Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | IBSL Library | IBSL Library | Lending Section | 13/11/2024 | Donation | 658.8 KOT | 10343 | Lending Book |