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Marketing Management

Kotler , Philip

Marketing Management - India : Person , 2016 . - xxvi. 756 p . ; 25 cm

ISBN: 9789332557185

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Marketing Management Marketing Strategies Long-Loyalty Relationship Forecasting Marketing Research Global Markets Bulding Strong Communicating Value Mass Communication

Universal Decimal Class. No.: 658.8 / KOT

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