Principles of Marketing (Record no. 19101)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IBSLLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240404152139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | |
| Original cataloging agency | IBSLLIB |
| 041 ## - LANGUAGE CODE | |
| Language code of original | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, R. K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Colombo : |
| Name of publisher, distributor, etc. | Commercial Bank , |
| Date of publication, distribution, etc. | 2006 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 398 p. : |
| Dimensions | 22 cm |
| 500 ## - GENERAL NOTE | |
| General note | R03 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Marketing and Key Concepts |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Planning |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing Process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Customer Care |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Customer |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Production |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Price |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Koha item type | Collection code | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 658.8 SRI | 07096 | Reference Book | ||||||
| IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 658.8 SRI | 07710 | Reference Book | ||||||
| IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 658.8 SRI | 07711 | Lending Book | Reference Collection | 07711 | ||||
| IBSL Library | IBSL Library | Reference Section | 17/12/2023 | 658.8 SRI | 07712 | Lending Book | Reference Collection | 07712 |