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Principles of Marketing

Srivastava, R. K.

Principles of Marketing - Colombo : Commercial Bank , 2006 . - 398 p. : 22 cm

R03

Introduction to Marketing and Key Concepts Marketing Planning Marketing Process Customer Care

Subjects--Topical Terms:
Marketing Management

Subjects--Index Terms: Customer Production Sales Price Brand

Dewey Class. No.: 658.8 / SRI

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