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30 Minutes To Write a Marketing Plan

Westwood , John

30 Minutes To Write a Marketing Plan - New Dilhi : Kogan Page , 1997 - 64 P ; 18 cm

What is Marketing Planning?
Situation Analysis
Objectives , Strategies and Action Plans
Distribution, Promotion Budgets
Writing the Plan
Presenting the Plan, Follow-up and Revision

ISBN: 8175540737

Subjects--Topical Terms:
30 Minutes To Write a Marketion Plan

Subjects--Index Terms: Marketing Planning Situation and Analysis Objectives , Strategies and Action Plans Distribution, Promotion and Budgets

Dewey Class. No.: 658.8 / WES

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