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020 _a8120321677
040 _aIBSLLIB
_beng
041 _hEnglish
082 _a658.8
_bKUM
100 _aKumar , V
245 _aInternational Marketing Research
260 _aNew Delhi :
_bPrentice-Hall Of India Private Limited ,
_c2006
300 _a449 P ;
_c24 cm
505 _aThe Nature And Scope Of International Marketing Research
505 _aMarketing Research In The International Environment
505 _aInternational Marketing Research Process
505 _aPreliminary Stages Of The Research Process
505 _aSecondary Data Research
505 _aMarketing Research On The Internet
505 _aPrimary Data Research
505 _aQualitative And Observational Research
505 _aSurvey Research
505 _aScale Development
505 _aQuestionnaire Design
505 _aSampling
505 _asimple Data Analysis
505 _aAdvanced Data Analysis
505 _aMultivariate Data Analysis
505 _aPresenting The Results
505 _aAsia - Pacific
505 _aEurope
505 _aLatin America
505 _aMiddle East And Africa
505 _aNorth America
650 _aManagement of marketing
653 _aInternational
653 _aMarketing
653 _aResearch
653 _aQualitative
942 _cLBK
999 _c22214
_d22214