000			01441nam a22004097a 4500
003			IBSLLIB
005			20260512052147.0
008			260512b |||||||| |||| 00| 0 eng d
020			_a9788120320666
040			_aIBSLLIB _beng
041			_hEng
082			_a658.8 _bkEE
100			_aKeegan , Warren J.
245			_aGlobal Marketing Management
250			_a7th ed.
260			_aDelhi : _bPrentice-Hall of India Private LTD , _c2008
300			_a617 p ; _c24 cm
505			_aIntroduction to global marketing
505			_aThe global marketing environment
505			_aSocial and Cultural environment
505			_aThe political legal and regulatory environments of global marketing
505			_aAnalyzing and targeting global market opportunities
505			_aglobal marketing information system and research
505			_aSegmentation, targeting and positioning
505			_aEntry and expansion strategies : marketing and sourcing
505			_aCooperative strategies and global strategic partnership
505			_aCompetitive analysis and strategy
505			_aglobal marketing channels and physical distribution
505			_aGlobal E marketing
650			_aManagement and Auxiliary services
650			_aGeneral Management
653			_aMarketing Management
653			_aEconomic system
653			_aPolitical environment
653			_aglobal product
942			_cLBK
999			_c22109 _d22109