| 000 | 00928nam a2200361Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250927095200.0 | ||
| 008 | 250927s9999 xx 000 0 und d | ||
| 020 | _a9788131767160 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | 0 |
_aPrinciples of Marketing : _bA South Asian Perspective |
|
| 250 | _a14th ed. | ||
| 260 |
_aIndia : _bPearson , _c2012 . |
||
| 300 |
_a699 p. : _bcol. ill ; _c28 cm . |
||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing | ||
| 653 | _aMarketplace | ||
| 653 | _aConsumer Value | ||
| 653 | _aStrategy | ||
| 653 | _aCustomers | ||
| 653 | _aSales | ||
| 653 | _aPricing | ||
| 653 | _aProducts | ||
| 653 | _aBrand | ||
| 653 | _aPromotion | ||
| 700 |
_aKeller , Kevin Lane _eCo-Author |
||
| 700 |
_aKashy , Abraham _eCo-Author |
||
| 700 |
_aJha , Mithileshwar _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c21815 _d21815 |
||