| 000 | 00878nam a2200337Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250531134453.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9788177584509 | ||
| 040 |
_beng _aIBSLLIB |
||
| 041 | _hEng | ||
| 082 |
_a658.8 _bLOV |
||
| 100 | _aLovelock , Christopher | ||
| 245 | 0 | _aServices Marketing | |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2008 . |
||
| 300 |
_a594 p . : _bCharts , Graphs ; _c28 cm |
||
| 650 | _aMarketing | ||
| 653 | _aServices marketing | ||
| 653 | _aPeople | ||
| 653 | _aTechnology | ||
| 653 | _aStrategy | ||
| 653 | _aService Markets | ||
| 653 | _aProducts and Customers | ||
| 653 | _aPricing | ||
| 653 | _aRelationship | ||
| 653 | _aService Leadership | ||
| 700 |
_aWirtz , Jochen _eCo-Author |
||
| 700 |
_aChatteriee , Jayanta _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c21760 _d21760 |
||