| 000 | 00837nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250103092634.0 | ||
| 008 | 250103b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332557185 | ||
| 040 |
_aIBSLLIB _beng |
||
| 041 | _aeng | ||
| 080 |
_a658.8 _bKOT |
||
| 100 | _aKotler , Philip | ||
| 245 | _aMarketing Management | ||
| 260 |
_aIndia : _bPerson , _c2016 . |
||
| 300 |
_axxvi. 756 p . ; _c25 cm |
||
| 650 | _aMarketing Management | ||
| 653 | _aMarketing Management | ||
| 653 | _aMarketing Strategies | ||
| 653 | _aLong-Loyalty Relationship | ||
| 653 | _aForecasting | ||
| 653 | _aMarketing Research | ||
| 653 | _aGlobal Markets | ||
| 653 | _aBulding Strong | ||
| 653 | _aCommunicating Value | ||
| 653 | _aMass Communication | ||
| 700 |
_aKeller , Kevin Lane _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c21629 _d21629 |
||