000 | 00927nam a2200325Ia 4500 | ||
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003 | IBSLLIB | ||
005 | 20240510150324.0 | ||
008 | 231217s9999 xx 000 0 und d | ||
020 | _a9788120346987 | ||
040 |
_bEng _aIBSLLIB |
||
041 | _hEng | ||
082 |
_a658.8 _bSOL |
||
100 | _aSolomon, Michael R. | ||
245 | 0 |
_aConsumer Behavior _b: Buying, Having, and Being |
|
250 | _a10th ed. | ||
260 |
_aNew Delhi : _bPHI Learning , _c2013 . |
||
300 |
_a614 p. : _bcol. ill. ; _c28 cm |
||
500 | _aIABF - 06 Banking Financial Business Recommended Reading R05 | ||
505 | _aConsumers in the Marketplace | ||
505 | _aConsumers as Individuals | ||
505 | _aConsumers as Decision Makers | ||
505 | _aConsumers and Subcultures | ||
650 | _aMarketing | ||
653 | _aPerception | ||
653 | _aDecision Making | ||
653 | _aSocial Media | ||
653 | _aSocial Class | ||
653 | _aLifesytlyes | ||
942 | _cBK | ||
999 |
_c19626 _d19626 |