000 00927nam a2200325Ia 4500
003 IBSLLIB
005 20240510150324.0
008 231217s9999 xx 000 0 und d
020 _a9788120346987
040 _bEng
_aIBSLLIB
041 _hEng
082 _a658.8
_bSOL
100 _aSolomon, Michael R.
245 0 _aConsumer Behavior
_b: Buying, Having, and Being
250 _a10th ed.
260 _aNew Delhi :
_bPHI Learning ,
_c2013 .
300 _a614 p. :
_bcol. ill. ;
_c28 cm
500 _aIABF - 06 Banking Financial Business Recommended Reading R05
505 _aConsumers in the Marketplace
505 _aConsumers as Individuals
505 _aConsumers as Decision Makers
505 _aConsumers and Subcultures
650 _aMarketing
653 _aPerception
653 _aDecision Making
653 _aSocial Media
653 _aSocial Class
653 _aLifesytlyes
942 _cBK
999 _c19626
_d19626