000 00446nam a2200181Ia 4500
003 IBSLLIB
005 20240204135131.0
008 231217s9999 xx 000 0 und d
040 _bEng
_aIBSLLIB
041 _hEng
082 _a658.8
100 _a"Borders, A."
245 2 _aA guide to global brand marketing branding/
_cA. Borders
260 _aChicago:
_b"McGraw Hill,"
_c2002
300 _a232p.
653 _amarketing
942 _cBook
999 _c17351
_d17351