000 00514nam a2200193Ia 4500
008 231217s9999 xx 000 0 und d
040 _bEng
_aIBSLLIB
041 _hEng
082 _a658.8
_bCRA
100 _a"Cravens, D.W."
245 0 _aStrategic marketing management cases/
_cD.W. Cravens
260 _aBoston:
_b"IRWIN,"
_c1999
300 _a624p.
653 _amarketingstrategic
700 _a"Lamb, C.W."
_eCo-Author"Crittenden, V. L."
999 _c15730
_d15730
003 IBSLLIB
005 20240204133054.0
942 _3BK
_cBook