| 000 | 00855nam a2200313Ia 4500 | ||
|---|---|---|---|
| 003 | IBSLLIB | ||
| 005 | 20250407120449.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a0256189684 | ||
| 040 |
_beng _aIBSLLIB |
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| 041 | _hEng | ||
| 082 |
_a658.8 _bBER |
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| 100 | _aBerkowitz , Eric N | ||
| 245 | 0 | _aMarketing | |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw Hill , _c1997 . |
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| 300 |
_a736 p . : _bCharts , Graphs ; _c29 cm |
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| 650 | _aMarketing Management | ||
| 653 | _amarketing | ||
| 653 | _aMarketing Management | ||
| 653 | _aGlobal Marketing | ||
| 653 | _aSample Marketing | ||
| 653 | _aGlobal Economics | ||
| 653 | _aRelationship Marketing | ||
| 700 |
_aKern , Roger A _eCo-Author |
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| 700 |
_aHartley , Steven W _eCo-Author |
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| 700 |
_aRudelius , William _eCo-Author |
||
| 942 | _cBK | ||
| 999 |
_c15624 _d15624 |
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