Consumer Behavior

By:

Schiffman , Lenon G

Contributor(s):

Kanuk , Leslie Lazar [Co-Author]

Material type: Text

TextOriginal language: Eng Publication details: New Delhi : PHI Learning , 2008 .Edition: 9th edDescription: 561 p . : Charts , Graphs , Pic. ; 25 cmISBN:

9788120330863

Subject(s):

Marketing Management
Marketing Management
Consumer Behavior
Consumer Research
Market Segments
Psychological
International Perspective

DDC classification:

658.8 SCH

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Lending Book	IBSL Library Reference Section	Reference Collection	658.8 SCH (Browse shelf(Opens below))	Available	R 20	06851

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