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	1.	Harvard Business Review on the Business Value of It by HBR Material type: Text; Format: print ; Literary form: Not fiction Original language: Eng Publication details: Boston : Harvard Business School , 1999 Availability: Items available for loan: IBSL Library (2)Call number: 658.4 HAR, ... Place hold Add to cart (remove)
	2.	Strategic brand management / K.L. Keller by "Keller, K.L." "Parameswaran, M.G." [Co-Author"Jacob, I."] Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Original language: Eng Publication details: New Delhi: "Pearson," 2013 Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KEL. Place hold Add to cart (remove)
	3.	Strategic Brand Management by Keller , Kevin Lane Parameswaran , M.G [Co-Author] Jacob , Isaac [Co-Author] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Original language: Eng Publication details: New Delhi : Pearson , 2013 Availability: Items available for loan: IBSL Library (1)Call number: 658.8 KEL. Place hold Add to cart (remove)

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