TY  - BOOK
AU  - Decker , Charles 
TI  - P & G 99: 99 Principles and Practices of Procter and Gamble's Success 
SN  - 0006530362
U1  - 658.4 
PY  - 1998///
CY  - London : 
PB  - Harpercollins publishers , 
KW  - Technology (Applied sciences)
KW  - Management and auxiliary services
KW  - General management
KW  - Advertising
N1  - Guiding principles; The P&G Culture; Managing for success; Think global Act local and vice versa; How to success as a P&G brand manager; Going to market
ER  -