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  <titleInfo>
    <title>P &amp; G 99</title>
    <subTitle>99 Principles and Practices of Procter and Gamble's Success</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Decker , Charles</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Harpercollins publishers</publisher>
    <dateIssued>1998</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code">Eng</languageTerm>
  </language>
  <language objectPart="translation">
    <languageTerm authority="iso639-2b" type="code"> </languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>236 p ;  21 cm </extent>
  </physicalDescription>
  <tableOfContents>Guiding principles </tableOfContents>
  <tableOfContents>The P&amp;G Culture </tableOfContents>
  <tableOfContents>Managing for success </tableOfContents>
  <tableOfContents>Think global Act local and vice versa </tableOfContents>
  <tableOfContents>How to success as a P&amp;G brand manager </tableOfContents>
  <tableOfContents>Going to market </tableOfContents>
  <subject>
    <topic>Technology (Applied sciences)</topic>
  </subject>
  <subject>
    <topic>Management and auxiliary services</topic>
  </subject>
  <subject>
    <topic>General management</topic>
  </subject>
  <subject>
    <topic>Advertising </topic>
  </subject>
  <classification authority="ddc">658.4 DEC</classification>
  <identifier type="isbn">0006530362</identifier>
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    <recordCreationDate encoding="marc">260602</recordCreationDate>
    <recordChangeDate encoding="iso8601">20260602041741.0</recordChangeDate>
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