TY  - BOOK
AU  - Kumar , V
TI  - International Marketing Research 
SN  - 8120321677
U1  - 658.8  
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall Of India Private Limited
KW  - Management of marketing
KW  - International
KW  - Marketing
KW  - Research
KW  - Qualitative
N1  - The Nature And Scope Of International Marketing Research; Marketing Research In The International Environment; International Marketing Research Process; Preliminary Stages Of The Research Process; Secondary Data Research; Marketing Research On The Internet; Primary Data Research; Qualitative And Observational Research; Survey Research; Scale Development; Questionnaire Design; Sampling; simple Data Analysis; Advanced Data Analysis; Multivariate Data Analysis; Presenting The Results; Asia - Pacific; Europe; Latin America; Middle East And Africa; North America
ER  -