Kumar , V creator text New Delhi Prentice-Hall Of India Private Limited 2006 monographic eng Eng lis h

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449 P ; 24 cm The Nature And Scope Of International Marketing Research Marketing Research In The International Environment International Marketing Research Process Preliminary Stages Of The Research Process Secondary Data Research Marketing Research On The Internet Primary Data Research Qualitative And Observational Research Survey Research Scale Development Questionnaire Design Sampling simple Data Analysis Advanced Data Analysis Multivariate Data Analysis Presenting The Results Asia - Pacific Europe Latin America Middle East And Africa North America Management of marketing International Marketing Research Qualitative 658.8 KUM 8120321677 IBSLLIB 260602 20260605062335.0 eng