Kumar , V <br/><br/>
International Marketing Research  

 - New Delhi :  Prentice-Hall Of India Private Limited ,  2006 
 - 449 P ;  24 cm  
<br/><br/>The Nature And Scope Of International Marketing Research  Marketing Research In The International Environment International Marketing Research Process Preliminary Stages Of The Research Process Secondary Data Research  Marketing Research On The Internet Primary Data Research Qualitative And Observational Research  Survey Research  Scale Development  Questionnaire Design  Sampling simple Data Analysis  Advanced Data Analysis Multivariate Data Analysis Presenting The Results Asia - Pacific Europe Latin America  Middle East And Africa  North America 
<br/><br/><label>ISBN: </label>8120321677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of marketing 
<br/><br/><label>Subjects--Index Terms: </label>International  Marketing  Research  Qualitative 
<br/><br/><label>Dewey Class. No.: </label>658.8   / KUM