TY - BOOK AU - Jr.Boyd , W . Harper AU - Westfall , Ralph AU - Stasch , F. Stanley TI - Marketing Research: Text And Cases SN - 8185386161 U1 - 658.8 PY - 0000/// CY - Delhi : PB - All India Traveller Book Seller KW - Marketing Research KW - Scientific Method KW - Text And Cases KW - Advertising Research KW - Research KW - Analysis KW - Conjoint Analysis KW - Interdependencies N1 - Introduction To Marketing Research 1; The Marketing Research Process; Selected Applications Of Marketing Research ER -