Marketing Research Text And Cases Jr.Boyd , W . Harper creator Westfall , Ralph Co - Author Stasch , F. Stanley Co- Author text Delhi All India Traveller Book Seller 7 th ed. monographic eng Eng lis h
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816 P ; Charts , Graph : 24 cm Introduction To Marketing Research 1 The Marketing Research Process Selected Applications Of Marketing Research Marketing Research Scientific Method Text And Cases Advertising Research Research Analysis Conjoint Analysis Interdependencies 658.8 BOY 8185386161 IBSLLIB 260519 20260604063754.0 eng