Jr.Boyd , W . Harper  <br/><br/>
Marketing Research :  Text And Cases 

 - 7 th ed. 
 - Delhi :   All India Traveller Book Seller ,    
 - 816 P ;  Charts , Graph :  24 cm  
<br/><br/>   
<br/><br/>Introduction To Marketing Research  1 The Marketing Research Process Selected Applications Of Marketing Research  
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research 
<br/><br/><label>Subjects--Index Terms: </label>Scientific Method  Text And Cases Advertising Research  Research  Analysis  Conjoint Analysis  Interdependencies 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY