TY  - BOOK
AU  - Schiffman , Leon G.
AU  - Kanuk , Lazar Leslie 
TI  - Consumer Behavior 
SN  - 8120323505
U1  - 658.8 
PY  - 2005///
CY  - Delhi : 
PB  - Prentice-Hall of India private Ltd
KW  - Technology
KW  - Management and auxiliary services
KW  - Consumer
KW  - Market
KW  - Communication
N1  - The Consumer as an individual; Consumers in their Social and cultural settings; The Consumers decision making process
ER  -