Schiffman , Leon G. creator Kanuk , Lazar Leslie Co-Author text Delhi Prentice-Hall of India private Ltd 2005 monographic eng Eng

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587 p ; 25 cm The Consumer as an individual Consumers in their Social and cultural settings The Consumers decision making process Technology Management and auxiliary services Consumer Market Communication 658.8 SCH 8120323505 IBSLLIB 260517 20260517074215.0 eng