Schiffman , Leon G. <br/><br/>
Consumer Behavior  

 - Delhi :   Prentice-Hall of India private Ltd ,  2005 
 - 587 p ;   25 cm  
<br/><br/>The Consumer as an individual  Consumers in their Social and cultural settings  The Consumers decision making process  
<br/><br/><label>ISBN: </label>8120323505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology <br/>Management and auxiliary services
<br/><br/><label>Subjects--Index Terms: </label>Consumer  Market  Communication  
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH