TY - BOOK AU - Wiklund , Erik TI - International Marketing : : Making Exports Pay Off SN - 0070701717 U1 - 658.8 PY - 1986/// CY - New York : PB - McGraw-Hill Book Company , KW - Technology KW - Management and auxiliary services KW - Export marketing KW - International Marketing N1 - Starting from scratch; Polishing your Act ER -