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  <titleInfo>
    <title>International Marketing</title>
    <subTitle>Making Exports Pay Off</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Wiklund , Erik</namePart>
    <role>
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    <publisher>McGraw-Hill Book Company</publisher>
    <dateIssued>1986</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>218 p ;  24 cm</extent>
  </physicalDescription>
  <tableOfContents>Starting from scratch </tableOfContents>
  <tableOfContents>Polishing your Act </tableOfContents>
  <subject>
    <topic>Technology</topic>
  </subject>
  <subject>
    <topic>Management and auxiliary services</topic>
  </subject>
  <subject>
    <topic>Export marketing</topic>
  </subject>
  <subject>
    <topic>International Marketing</topic>
  </subject>
  <classification authority="ddc">658.8 WIK</classification>
  <identifier type="isbn">0070701717</identifier>
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