TY  - BOOK
AU  - MCNamee , Patrick
TI  - Management Accounting : : Strategic Planning and Marketing 
SN  - 0434912697
U1  - 658.8 
PY  - 1988///
CY  - Jordan : 
PB  - Heinemann Professional Publishing Ltd , 
KW  - Technology
KW  - Managemnt and auxiliary services
KW  - Management accounting
KW  - Marketing
KW  - Financial strategies
N1  - Introduction to analysing the environment; A methodology for analysing the environment; analysing the Organization; The Current strategic position; Selected topic in marketing
ER  -