TY  - BOOK
AU  - Keegan , Warren J.
TI  - Global Marketing Management 
SN  - 9788120320666
U1  - 658.8 
PY  - 2008///
CY  - Delhi : 
PB  - Prentice-Hall of India Private LTD , 
KW  - Management and Auxiliary services
KW  - General Management
KW  - Marketing Management
KW  - Economic system
KW  - Political environment
KW  - global product
N1  - Introduction to global marketing; The global marketing environment; Social and Cultural environment; The political legal and regulatory environments of global marketing; Analyzing and targeting global market opportunities; global marketing information system and research; Segmentation, targeting and positioning; Entry and expansion strategies : marketing and sourcing; Cooperative strategies and global strategic partnership; Competitive analysis and strategy; global marketing channels and physical distribution; Global E marketing
ER  -