Keegan , Warren J. creator text Delhi Prentice-Hall of India Private LTD 2008 7th ed. monographic eng Eng

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617 p ; 24 cm Introduction to global marketing The global marketing environment Social and Cultural environment The political legal and regulatory environments of global marketing Analyzing and targeting global market opportunities global marketing information system and research Segmentation, targeting and positioning Entry and expansion strategies : marketing and sourcing Cooperative strategies and global strategic partnership Competitive analysis and strategy global marketing channels and physical distribution Global E marketing Management and Auxiliary services General Management Marketing Management Economic system Political environment global product 658.8 kEE 9788120320666 IBSLLIB 260512 20260512052147.0 eng