01441nam a22004097a 4500 IBSLLIB 20260512052147.0 260512b |||||||| |||| 00| 0 eng d 9788120320666 IBSLLIB eng Eng 658.8 kEE Keegan , Warren J. Global Marketing Management 7th ed. Delhi : Prentice-Hall of India Private LTD , 2008 617 p ; 24 cm Introduction to global marketing The global marketing environment Social and Cultural environment The political legal and regulatory environments of global marketing Analyzing and targeting global market opportunities global marketing information system and research Segmentation, targeting and positioning Entry and expansion strategies : marketing and sourcing Cooperative strategies and global strategic partnership Competitive analysis and strategy global marketing channels and physical distribution Global E marketing Management and Auxiliary services General Management Marketing Management Economic system Political environment global product LBK 22109 22109 0 0 0 0 LEN IBSLLIB IBSLLIB LEN 2025-09-10 Donation 10621 0 658.8 kEE 10621 2026-05-12 05:22:41 2026-05-12 LBK