Keegan , Warren J. <br/><br/>
Global Marketing Management  

 - 7th ed.  
 - Delhi :   Prentice-Hall of India Private LTD ,   2008 
 - 617 p ;   24 cm 
<br/><br/>Introduction to global marketing  The global marketing environment Social and Cultural environment  The political legal and regulatory environments of global marketing  Analyzing and targeting global market opportunities  global marketing information system and research  Segmentation, targeting and positioning  Entry and expansion strategies : marketing and sourcing  Cooperative strategies and global strategic partnership  Competitive analysis and strategy global marketing channels and physical distribution  Global E marketing  
<br/><br/><label>ISBN: </label>9788120320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary services<br/>General Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management Economic system Political environment  global product  
<br/><br/><label>Dewey Class. No.: </label>658.8  / kEE