TY  - BOOK
AU  - Westwood , John
TI  - 30 Minutes: To Write a Marketing Plan
SN  - 8175540737
U1  - 658.8 
PY  - 1997///
CY  - New Dilhi
PB  - Kogan Page
KW  - 30 Minutes To Write a Marketion Plan
KW  - Marketing Planning
KW  - Situation and Analysis
KW  - Objectives , Strategies and Action Plans
KW  - Distribution, Promotion and Budgets
N1  - What is Marketing Planning?
Situation Analysis
Objectives , Strategies and Action Plans
Distribution, Promotion Budgets
Writing the Plan
Presenting the Plan, Follow-up and Revision
ER  -