Aaker, David A  <br/><br/>
Stretegic Marketing Management   

 - 6th ed.  
 - New York :  John wiley and sons ,  2006 
 - 338 p . ;  Charts , Graphs ;  23 cm  
<br/><br/><label>ISBN: </label>8126509252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Management  Strategic  
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK