TY  - BOOK
AU  - Etzel , Michael J 
TI  - Marketing: Concepts and Cases
SN  - 0070600902
U1  - 658.8  
PY  - 2006/// .
CY  - Delhi : 
PB  - Tata , 
KW  - Marketing
KW  - Global Markets
KW  - Business Markets
KW  - Marketing Research
KW  - Product Planning and Development
KW  - Services Marketing
KW  - Pricing
KW  - Advertising
ER  -