Etzel , Michael J  <br/><br/>
Marketing :  Concepts and Cases 

 - Delhi :   Tata ,   2006 .  
 - 792 P . :  Charts , Graphs ;   23 cm  
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Global Markets  Business Markets  Marketing Research  Product Planning and Development  Services Marketing  Pricing  Advertising  
<br/><br/><label>Dewey Class. No.: </label>658.8   / ETZ