TY  - BOOK
AU  - Kotler, Philip
AU  - Keller , Kevin Lane 
AU  - Kashy , Abraham 
AU  - Jha , Mithileshwar 
TI  - Principles of Marketing: A South Asian Perspective 
SN  - 9788131767160
U1  - 658.8 
PY  - 2012///
CY  - India
PB  - Pearson
KW  - Marketing Management
KW  - Marketing
KW  - Marketplace
KW  - Consumer Value
KW  - Strategy
KW  - Customers
KW  - Sales
KW  - Pricing
KW  - Products
KW  - Brand
KW  - Promotion
ER  -