Kotler, Philip <br/><br/>
Principles of Marketing :  A South Asian Perspective  

 - 14th ed. 
 - India :  Pearson ,  2012 . 
 - 699 p. :  col. ill ;  28 cm . 
<br/><br/><label>ISBN: </label>9788131767160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketplace Consumer Value Strategy Customers Sales Pricing Products Brand Promotion 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT